Concept Driven Design

Active Network

  A comprehensive automotive parking management ecosystem comprised of admin and consumer web and native applications.

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SPARK is a comprehensive white label parking application suite comprised of consumer native and web applications, a branded website and a provider enterprise-level administration web app. The suite is targeted to large customers, such as municipalities, universities or large lot operators, with multiple complex parking venues. 

 
 

solution

The enterprise-level web application includes a full range of built-in options that simplifies the setup process and offers complete flexibility, adapting to all types of parking venues. Powerful tools maximize utilization and profitability by offering rates based on time-of-day, venue capacity and special event pricing. This application is the hub for the entire SPARK ecosystem. 

The iOS consumer mobile app allows the user to search for, navigate to and pay for parking. Real time data presents current parking availability and rates while push notifications alert the user to time based incentives. The intuitive interface, using iOS UX and visual design best practices, is customized based on the venue information setup in the admin application. 

roles

UX strategy
UX design
AI
Dev specs

 
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approach & techniques

As UX lead I was responsible for all aspects of building the interaction strategy and tactical UX design efforts for the entire application ecosystem.  

Competitive research & evaluation • Rapid design iteration

 
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Deliverables

Admin Web Portal

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Consumer iOS App

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—  Created by Field Kit Design and Matt Albright for Active Network.  —