AT&T / Business Circle
Brand and capabilities marketing website.
solution
Building on AT&T’s considerable marketing footprint, the design team created an immersive, educational responsive web experience using case studies, white papers and real-world solutions utilizing their re-tasked 2G spectrum.
roles
UX concepting
IA
UX design
Dev specs
approach & techniques
As the lead UX designer assisting the Razorfish Atlanta design team, I helped craft a solution using compelling stories anchored on key technology silos. Using timelines which build overview content on scroll, users are presented with real-world technology examples using modal breakout story pages allowing deep dive knowledge without navigating away from the core overview content. The compact site architecture allowed a large amount of knowledge to be disseminated without superfluous navigation.
Team collaboration • Competitive research & evaluation • Native & web design • Rapid UX prototyping • Prototyping • AGILE development
