Concept Driven Design

Dell

A comprehensive data center and server management application for IT professionals.

PM3 was a collaboration between Dell and Intel on data center device management. The application was created as the first “ground up” Clarity Mk.2 user experience for Dell’s initial foray into for-profit enterprise software.

solution

Clarity Mk.2, an UX ecosystem, will span the entire Dell enterprise software portfolio. The design, using a mix of scientific theory and creative industry practice, is based on the concept of “Read, Edit, Confirm.” Using consistent UX patterns, a robust visual design and a modular HTML code base, the design allows for targeted variations within an uniform structure. PM3 build challenges included designing a 1:Many navigation within an existing structure, visualization of complex graphical data, extensive information & typographic design and integrating a creative design process into AGILE development.

roles

Creative direction
Design strategy
IA
UX / UI design
Style guide
Dev specs

approach & techniques

As creative director I drove strategic project vision while leading and supporting UX and UI design teams in granular tactical efforts.

Agency management & direction • Team collaboration • Competitive research & evaluation • User research • User surveys & workshops • AGILE development • Third party integration

Deliverables

— Created by Matt Albright and internal design team for Dell Computers. —