Concept Driven Design

Innography

  An executive patient dashboard reporting platform.

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Innography, a leader in patient portfolio research, wanted to add an executive summary to their core application suite.

 
 

solution

The initial concept focused on creating a highly visual, interactive and quickly digestible report that could be shared with large legal teams. Using customer interviews, user research and client supplied metrics, a solution was crafted that enabled legal staff to create reports by using pre-defined modules which are placed on a standardized template. The user could then publish the read-only report as a shared web page with customized view preferences. Published as a moment in time or updated in real time, the reports offer unparalleled flexibility for the patent legal community. 

roles

Design strategy
IA
UX / UI design

 
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approach & techniques

As the sole designer, I was responsible for all artifacts for the initial POV including: digital strategy, research, UX design and visual design. A tight time line required the UX and UI tracks to be completed concurrently allowing the client to view final designs during the iteration and review process. 

Rapid design iteration • Competitive research & evaluation • User research

 
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Deliverables

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—  Created by Field Kit Design and Matt Albright for TNSD and Innography.  —