solution
In-store research reinforced key design requirements but also revealed insights from the retail floor. Product knowledge was beneficial but stock levels, store product location and the ability to quickly convert a customer’s question into a sale were deemed necessary by Associates. The resulting design segmented tasks based on store operations or customer sales. The operations section focused on day-to-day tasks offering assigned daily, weekly and spot to-do lists, stocking diagrams and utilized a thin and deep navigation. The sales section allowed quick search lookup via text, voice or scan, multiple local store inventory, promotions, product knowledge base and used a broad and shallow navigation mirroring the store’s product areas.