Concept Driven Design

Staples

  A customer service Android application used in-store by Staples sales associates.

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Staples, a national office supply leader, required mobile tools to help their associates to improve in-store customer service and maintain internal knowledge of a vast array of products. 

 
 

solution

In-store research reinforced key design requirements but also revealed insights from the retail floor. Product knowledge was beneficial but stock levels, store product location and the ability to quickly convert a customer’s question into a sale were deemed necessary by Associates. The resulting design segmented tasks based on store operations or customer sales. The operations section focused on day-to-day tasks offering assigned daily, weekly and spot to-do lists, stocking diagrams and utilized a thin and deep navigation. The sales section allowed quick search lookup via text, voice or scan, multiple local store inventory, promotions, product knowledge base and used a broad and shallow navigation mirroring the store’s product areas. 

roles

Android strategy
Native UX design
Native AI
Dev specs

 
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approach & techniques

As the sole UX designer, I worked closely and iteratively with the client and agency teams to create the application design. A fully annotated spec document detailing granular actions bolstered the base Android style guide for a quick handover to the client’s development teams. 

Team collaboration • Competitive research & evaluation • In-store research • Stakeholder interviews • Journey maps • Rapid UX prototyping • Annotated specs

 
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Deliverables

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—  Created by Field Kit Design and Matt Albright for T3 Austin and Staples.  —